Advertisers spend millions of dollars for ads during the Super Bowl — and sometimes they are worth it.
The Super Bowl brings sports fans, snack fanatics and entertainment lovers to the small screen for one day of football madness. It’s also one of the only times that viewers are excited about the commercial breaks.
Keep scrolling for the top Super Bowl commercials of 2022.
Chevy
As fans ofThe Sopranoslikely noticed, the commercial was a modern recreation of the show’siconic opening credit sequence, which featured Tony Soprano (James Gandolfini) driving from Manhattan to New Jersey in his 1999 Chevy Suburban.
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Jamie-Lynn Sigler, who played Tony’s daughter Meadow Soprano in the HBO hit from 1999-2007, revisited her iconic role when she starred in Chevrolet’s Super Bowl ad for its all-electric 2024 Silverado EV. In Sunday’s commercial, it was Sigler who was behind the wheel — and in a sweet twist at the end, the actress reunites with herSopranoscostarRobert Iler, who played her on-screen brother, A.J. Soprano.
“Whenever we do anything withSopranos, your first thought is always Jim,” Siglertold PEOPLE. “He was, particularly, Robert and I’s biggest supporters and biggest fans, so there were many mentions of him.” (Gandolfinidied in June 2013at age 51 after suffering a heart attack.)
“His presence was very much felt throughout it all, of course, because anything we ever do having to do withSopranos, he is there,” Sigler said. “And just the thought of that opening sequence with him, it’s so iconic. He always drove that Chevy Suburban everywhere. It’s how we close our eyes and picture Tony Soprano.”
Amazon’s Alexa
Saturday Night LivestarColin JostandBlack WidowleadScarlett Johanssongave a glimpse into their married life in the tech-savvy clip. They imagined a life where Amazon’s Alexa might just be capable of hilariously reading their minds, and the possibility of the electronic voice stepping in during some opportune moments. Alexa turned on the blender while Jost won’t stop talking, added mouthwash to the grocery list when the couple woke up one morning and even tattled on Johansson’s lack of cooking skills during a dinner party.
Planet Fitness
What’s gotten intoLindsay Lohan? That’s the questionPlanet Fitness' 2022 adasked as Lohan playfully poked fun at her past. The clip featured moments of Lohan embracing wellness — mentally and physically — while she playfully referenced her past relationship with the paparazzi, partying and an electronic ankle bracelet which she wore while under house arrest in 2011 for jewelry theft.
Hellmann’s Mayo
Michelob Ultra
The top sports stars could inspire fans to start a bowling league with Michelob Ultra’s latest ad. NFL champ Peyton Manning, soccer star Alex Morgan, NBA player Jimmy Butler, WNBA star Nneka Ogwumike andSerena Williamsare no strangers to competition in this beer commercial. Oh, andSteve Buscemiis there, too.
Budweiser
Peacock
The Fresh Prince of Bel-Airis back and not withoutWill Smith’sintroduction. The original star of the NBC sitcom led a new rendition of the show’s iconic theme song. It’s all a way to welcome the next generation — a drama reboot of Smith’s original story.Bel Airis now streaming on Peacock.
General Motors
This Austin Powers reunion sawMike Myersas Dr. Evil become the second threat to the world after climate change. Even the iconic villain may be ready to help save the world, just so he can be the world’s biggest fear again.Seth Green,Rob Loweand Mindy Sterling appeared in the ad as well.
Toyota
The car brand’s ad told the story of brothers Brian and Robin McKeever, who worked together to earn 10 Paralympic medals for Canada after Brian started to go blind due to an untreatable degenerative eye condition. Brian became the country’s most decorated Winter Paralympian and Robin became an Olympian in cross-country skiing as well as a Paralympic guide and coach.
Coinbase
The simplest, yet most effective, ad may have been from the cryptocurrency company which promised a chance to win $3 million in prizes to those that sign up for thecontest. Coinbase captured viewers' attention during Sunday’s game with anad featuring a QR codethat bounced around a black screen and changed color with every bounce, reminiscent of old computer screen savers.
source: people.com
