to begin with this yr , fueled in part by the U.S. government’sconcerns over security department and potential espionage , AT&T , Verizon , andBest Buyall backed out of deals to carry Huawei earphone in their retail stores . This forced Huawei to transfer its care away from the U.S. and focus more on other markets such as Europe and Asia . Despite this berth in the U.S. , Huawei sell more than 54 million devices last quarter .

accord tomultipleanalyticsfirms , those number were more than enough to actuate Huawei past Apple and into the number two spot as the second - large smartphone brand in the earth by machine sold . Previously , it would have been unthinkable for a company to attain this sort of dominance by ignoring the U.S. But withIndia passing the U.S. in previous 2017to become the secondly - largest smartphone market , Huawei ’s success shows that courting American buyers is n’t really a requirement any longer .

Huawei ’s impressive sale come at a clip when a lot of premium phone Godhead are struggling , including Samsung , which reporteda 22 pct drib in salesfor its wandering division in its most recent earnings theme , revealing lackluster involvement in the Galaxy S9 .

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Photo: Sam Rutherford (Gizmodo)

Even Apple , which is usually resistant to downward sale trends , saw shipmentsremain relatively flat in Q2(its fiscal Q3 ) , with iPhone sales increasing by just one pct year - over - year . Apple ’s main increment in smartphone revenue came from a bump in the iPhone ’s modal marketing toll , not an increase in sales , and in raw numbers , the 41.3 million iPhones sell by Apple was still more than 10 million short of Huawei ’s 54.2 million total .

As for concern over the security of Huawei twist , with the U.S. government never having actually shown cogent evidence of Huawei headphone being used to spy on its owners , you ’ve got to ask what could the NSA , CIA , FBI , or any other three - letter intelligence activity group possibly bonk that their counterpart in France , Germany , and the UK don’t — all places where Huawei ’s byplay has thrived while being essentially shut out from the U.S.

If thing stay on down this itinerary , Huawei may bear on to decamp over the U.S. when it come to eject its latest high - close French telephone . In a clock time when Samsung and Apple dominate the exchange premium smartphone market and as handset prices proceed to climb , what we need is more competition , not less .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

And that ’s all before you even speak about the machine themselves . With phones like theP20 Proand its triple rear - photographic camera setup , Huawei is pushing the limit of smartphone tech in ways that have forced both Samsung and Apple into the awkward status of having to play catch up .

At this percentage point , Huaweiisn’t only “ too cool for America”—it does n’t really need us at all . Instead , it seems like it ’s the consumers in the States who are going to suffer .

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William Duplessie

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