The Brobdingnagian majority , just about 90 % , of Twitter ’s revenue comes from marketing dollars . What Musk is n’t saying is Twitter faces such a crisis that he may not have many advertizement to reduce in the first place . Twitter ’s advertising business is in gratis fall . Compared to last year , traffic to the caller ’s advert management tool , which advertizer apply to moderate the Twitter advertizement campaigns they purchase , dismiss 75 % in October and then 85 % in November , according to a Modern report in theWall Street Journal . That suggests account of the mass exodus of Twitter ’s advertisers may be even worse than they seem , and far more grim than Musk wants the public to trust . Details are hard to come by , butleaked internal conversationssuggest Twitter ’s ad problems are a disaster behind the scene .
bad , users may follow Twitter advertisers out the door . Insider Intelligence forecast that Twitter will lose 32 million user by 2024 . Musk take the ship’s company is doing record routine , but harmonise to Insider , user growth was essentially flat in 2022 , and it ’s predicted to strike off a drop in the nigh future .
Basic Blue will have half the telephone number of ads . We will offer a higher tier with no ads next year .
Photo: A9 STUDIO (Shutterstock)
— Elon Musk ( @elonmusk)December 13 , 2022
Twitter , which reportedlydoesn’t have a communication department , could not immediately be reached for comment .
Musk initially responded to the word offleeing advertiserswith angry tweets and terror of a “ name and ignominy ” campaign . He accused advertisers of spelunk to a mob of anti - gratis talking to militant , prognosticate out Apple in particular and at the same time admitting that Twitter was losing$4 million a day . But shortly thereafter , the embattled chief executive officer changed his tune . Musk went as far as to thank advertizer for return to the political program over the weekend . In other December , he also said that Apple had restarted its advertising campaigns ( though data suggestsApple never even stoppedadvertising in the first place ) .
Elon ’s PR strategy is n’t exactly reproducible , but right now his answer to business concerns seems to be that everything is just okay , thanks for asking . Looking beyond the billionaire ’s tweets , however , the company seems dire .
Twitter is so eager to bring home the bacon back advertisers that it launch a bizarre bargain - one - get - one - devoid sale . The company says it will match up to $ 1 million dollar sign for any advertiser that books more than $ 500,000 worth of advertizement , an unprecedented offer for a mature technical school company .
Just a note to thank advertisers for returning to Twitter
— Elon Musk ( @elonmusk)December 4 , 2022
convince advertisers to return to Twitter is probably a rugged sell , as companies ’ reverence about brand safety are coming true . After welcoming back ten of K of ban accounts in a “ general amnesty ” that included vehement neo - Nazis , Twitter run advert on theprofiles of white nationalistsfor organization including Amazon , Uber and US governing office
Despite Musk ’s reassurance , buying an ad on Twitter may amount to a gamble that your selling pitch is n’t start to run next racial , anti - trans , or homophobic slurs . Hate words has skyrocketedon Twitter according to recent analyses , amounting to an unprecedented rise in racial and anti - LGBT slur , a problem that was worsening precisely when Musk said it was induce better .
Musk famously follow his whims , even when it comes to major business decisions . That scheme bear him through a series of triumph at his other party , but so far , his intuition has not work Twitter ’s major problems .
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