Taylor Swift, Sunday Night Football.Photo:Kevin Mazur/Getty, NBCThe NFL says its “going fullSwiftie” mode this weekend in a new promo for Sunday Night Football.TODAY debuted aTaylor Swift-themed ad ahead of Sunday’s matchup between the Kansas City Chiefs and New York Jets, using the singer’s hit song, “Welcome to New York.“The track from Swift’s1989album plays over clips of Chiefs starsPatrick MahomesandTravis Kelcetaking the field, along with video of the Jets in action and overhead shots of New York City.Swift is expected to attend Sunday’s matchup at MetLife Stadium, where she performed three sold-out nights of her Eras Tour in May, amid her rumored relationship with Kelce.Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.Viewership for Sunday Night Football skyrocketed on Sunday after Swift was seen cheering for Kelce as his team squashed the Chicago Bears 41-10.According to FOX Sports, the game was the week’s highest-rated telecast on any network, with 24.3 million viewers.Despite a 41-10 blowout over the Chicago Bears, the game especially captivated female viewers, ages 12 to 49, the network said.Broadcasters frequently referenced the “Enchanted” singer throughout the game, as cameras showed her sitting shoulder to shoulder with Kelce’s mom,Donna Kelce, and with the 33-year-old tight end’s friends in his luxury suite.Donna Kelce and Taylor Swift are seen during the first half of a game between the Chicago Bears and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium on September 24, 2023 in Kansas City, Missouri.Jason Hanna/GettyKelce’s stock has also soared in Sunday’s afterglow.Sales of Kelce’s “87” jersey surged 400% on Sunday, a Fanatics spokesperson told PEOPLE earlier this week.The NFL and corporate America have also capitalized onThe Taylor Swift Effect, with the league changing its bio on X (formerly Twitter) to read “Taylor’s Version” after the game.
Taylor Swift, Sunday Night Football.Photo:Kevin Mazur/Getty, NBC
Kevin Mazur/Getty, NBC
The NFL says its “going fullSwiftie” mode this weekend in a new promo for Sunday Night Football.TODAY debuted aTaylor Swift-themed ad ahead of Sunday’s matchup between the Kansas City Chiefs and New York Jets, using the singer’s hit song, “Welcome to New York.“The track from Swift’s1989album plays over clips of Chiefs starsPatrick MahomesandTravis Kelcetaking the field, along with video of the Jets in action and overhead shots of New York City.Swift is expected to attend Sunday’s matchup at MetLife Stadium, where she performed three sold-out nights of her Eras Tour in May, amid her rumored relationship with Kelce.Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.Viewership for Sunday Night Football skyrocketed on Sunday after Swift was seen cheering for Kelce as his team squashed the Chicago Bears 41-10.According to FOX Sports, the game was the week’s highest-rated telecast on any network, with 24.3 million viewers.Despite a 41-10 blowout over the Chicago Bears, the game especially captivated female viewers, ages 12 to 49, the network said.Broadcasters frequently referenced the “Enchanted” singer throughout the game, as cameras showed her sitting shoulder to shoulder with Kelce’s mom,Donna Kelce, and with the 33-year-old tight end’s friends in his luxury suite.Donna Kelce and Taylor Swift are seen during the first half of a game between the Chicago Bears and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium on September 24, 2023 in Kansas City, Missouri.Jason Hanna/GettyKelce’s stock has also soared in Sunday’s afterglow.Sales of Kelce’s “87” jersey surged 400% on Sunday, a Fanatics spokesperson told PEOPLE earlier this week.The NFL and corporate America have also capitalized onThe Taylor Swift Effect, with the league changing its bio on X (formerly Twitter) to read “Taylor’s Version” after the game.
The NFL says its “going fullSwiftie” mode this weekend in a new promo for Sunday Night Football.
TODAY debuted aTaylor Swift-themed ad ahead of Sunday’s matchup between the Kansas City Chiefs and New York Jets, using the singer’s hit song, “Welcome to New York.”
The track from Swift’s1989album plays over clips of Chiefs starsPatrick MahomesandTravis Kelcetaking the field, along with video of the Jets in action and overhead shots of New York City.
Swift is expected to attend Sunday’s matchup at MetLife Stadium, where she performed three sold-out nights of her Eras Tour in May, amid her rumored relationship with Kelce.
Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.
Viewership for Sunday Night Football skyrocketed on Sunday after Swift was seen cheering for Kelce as his team squashed the Chicago Bears 41-10.
According to FOX Sports, the game was the week’s highest-rated telecast on any network, with 24.3 million viewers.
Despite a 41-10 blowout over the Chicago Bears, the game especially captivated female viewers, ages 12 to 49, the network said.
Broadcasters frequently referenced the “Enchanted” singer throughout the game, as cameras showed her sitting shoulder to shoulder with Kelce’s mom,Donna Kelce, and with the 33-year-old tight end’s friends in his luxury suite.
Donna Kelce and Taylor Swift are seen during the first half of a game between the Chicago Bears and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium on September 24, 2023 in Kansas City, Missouri.Jason Hanna/Getty
Jason Hanna/Getty
Kelce’s stock has also soared in Sunday’s afterglow.Sales of Kelce’s “87” jersey surged 400% on Sunday, a Fanatics spokesperson told PEOPLE earlier this week.
The NFL and corporate America have also capitalized onThe Taylor Swift Effect, with the league changing its bio on X (formerly Twitter) to read “Taylor’s Version” after the game.
source: people.com
